Launched by The Dubai Municipality, the annual Desert Clean Up Drive, running until March 9 2014, aims to clear rubbish from large stretches of Al Khawaneej, Al Aweer, Al Warqa, Wadi Al Amardi and Nad Al Sheeba on the outskirts of the city.
“The target is to create awareness among people,” said Abdul Majeed Saifaie, Director of the municipality’s waste-management department. “We want to show people the proper way to treat the desert and gather their waste.”
In association with Emirates Environmental Group (EEG), the professional civic body undertaking awareness campaigns and voluntary programs has special cleanup teams waiting to assist volunteers with this kind of waste. After it is collected and weighed it is disposed of properly, Mr.Saifaie said.
Like every year, this year Al Shirawi’s employees participated with great enthusiasm and made a big difference in the clean up campaign. This year, the campaign witnessed a large turnout of volunteers who expressed their desire to participate in the event to show their ties with the land, and the importance of protecting the environment and keeping it clean and pollution free.
Last year, the Desert Clean-Up Campaign collected about 10,000 tonnes of rubbish from the desert with the help of volunteers from six private companies. This year about 20 companies are participating, including the aluminum producer Dubal and the Al Rostamani Group, as well as pupils from several schools all across Dubai.